Do you see sleep as an inconvenience, a waste of time, being lazy? I did too! I admire folks who perform at their peak with only 3-4 hours sleep. Towards that end, but to no avail, I meditated, took Chi Gong classes, and listened to Jocko.
Alas, there was no disputing the awesome effects of good sleep on my well-being and performance. After a deeper dive into studying sleep and how it affects brain function, I was all in — 8-9 hours is A-ok with me.
Even now, armed with enough data to challenge my sleep resistant clients, it’s still tough to convince them that sleep is not a tyrant or something you do on the weekends. What has been more effective was my suggestion to regard sleep as something their business absolutely cannot do without. The responses included:
- meeting payroll
- their lead tech
- the 20% of their customer base that bring in 80% of the revenue
- Internet access
- Fajita Fridays
With that new view of sleep, they are more willing to optimize their sleep by:
- turning off electronics; lower the lights about an hour before bedtime
- having a cup of Sleepytime tea, a light dose of melatonin, magnesium or CBD oil
- making their bed an oasis of relaxation; warm, extremely comfortable and inviting
- investing in cozy pajamas, nice linens and good pillows
- avoiding serious discussions, social media or the news.
Want to learn more about how to fortify the core elements of successful entrepreneurs? Contact me at [email protected]
"It takes more than courage to be an Entrepreneur, it takes CORE."