A COREageous CEO listens to the good, bad and the ugly.

When passion takes hold and our vision becomes invincible, our mirror gets cloudy and we’re apt to act on murky and idealistic perceptions. It is comfortable to surround ourselves with people who share the same mirror, instead of those that come from a more realistic perspective.

Include people in your organization who will expose the weaknesses you may have denied or overlooked. As in the movie, The Matrix, the character Morpheus delivered the truth. Consider forming a small team of Morpheus’s that will help you see clearly. And will you listen?

In the highly recommended book, “The Art of the Start 2.0” the author, Guy Kawasaki, suggested having a Morpheus for each aspect of your business:

  • Research and development
  • Operations
  • Finance
  • Ethics

Kawasaki claims that a Morpheus is the yang to the CEO’s yin. The CEO decides “what” while the Morpheus identifies “what could go wrong?”

Could having a Morpheus on your team safeguard your venture?

Have trouble listening to the hard stuff that could save your startup? Listening is “my thing.” Contact me at [email protected]


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