What is COREage?
It is the basis for being a COREageous entrepreneur.
A COREageous Entrepreneur is one who is:
- emotionally self –regulated
- focused and who follows through
- an excellent communicator
- ready to deal with “the sharks” : competition, challenging customers, investors
These foundational skills make up a founder’s COREage or “core capital” for startup success.
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Past COREageous Entrepreneur Blog Posts
Shift Mode. Find Ideas: How Entrepreneurs Unlock Creativity by Moving from Work Mode to Play Mode
Maya, a SaaS founder in Boston, was stuck. For three weeks she'd been forcing her team through 8-hour strategy sessions trying to crack their messaging problem. Whiteboards filled. Slack threads multiplied. Nothing landed. Then on a Saturday afternoon, she put her...
Want Better Focus?
Sarah, a product manager at a growing tech company, recently messaged me: "Rebecca, I start every day with good intentions, but by noon I've context-switched twenty times and haven't finished a single meaningful task. I feel like my brain is becoming less sharp, not...
Why You Don’t Feel Good After You Succeed
Why You Don’t Feel Good After You Succeed My client Susan recently completed a big project that had been hanging over her for months. She created a timeline with benchmarks. She scheduled each step. She followed through with minimal prompting. She turned it in a day...
Why Founders Should Care About the Hormones That Drive Buying: Oxytocin, Dopamine, and Cortisol
If you think about why people actually decide to buy something, it’s tempting to answer: price, features, and brand. But a deeper driver lies beneath conscious logic — the biochemistry of decision-making. Three hormones in particular — oxytocin, dopamine, and cortisol...
The Neuroscience of First Impressions: How Founders Can Trigger Trust, Safety & Credibility in Seconds
Mario from Madison, Wisconsin writes: "Rebecca, I know how important first impressions are and I would like ways to come across as confident and competent even before I launch into my pitch. For example, how can I contain my enthusiasm that is often interpreted as...
Want Better Judgment? A Critical Thinking Tune-Up for Entrepreneurs
Entrepreneurs make hundreds of judgments every week. Should I pursue this opportunity? Is this customer really a good fit? Should I hire, pivot, invest—or walk away? The quality of those judgments depends on the quality of the thinking behind them. Which is why...
Stuck in Busy Mode? Learn to Think at Two Speeds
Critical Thinking: Your Competitive Advantage in the AI Era
Daniel, a fintech founder in Seattle, recently shared this with me: “Rebecca, my team ships faster than ever with AI. But last week we nearly sent investors a strategy memo built entirely on an AI summary—and the summary was wrong. It rattled me. How do I know when to...
The Trust Advantage: Why Human Connection Is Quietly Becoming Every Team’s Competitive Edge
In most workplaces today, productivity tools are improving faster than human connection. Teams can communicate instantly across continents. AI can summarize meetings, draft emails, organize workflows, and accelerate output at astonishing speed. Yet despite all this...