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A company culture is the vibe of a company. It sets the tone for how you do business internally and externally. It is a philosophy for how you communicate your brand and how you treat people.

As a solopreneur or a founder with a small team, you may think it too early to contemplate your  company’s culture. Not so. Research shows that companies that establish a healthy and positive culture from the start are more successful and sustaining. It is also a well-known fact that fixing a broken culture is a productivity-consuming and expensive overhaul.

As a leader, your team will look to your example as a way to bring mission and value statements to life. So, take a few minutes to envision the ideal culture for your new enterprise:

  • How would you want to be treated if you were a customer or an employee?
  • How do you want employees and customers to feel about your product and service?
  • How can your brand communicate the same intent?
  • When recruiting team players how will you identify those that align with your cultural vision?

Put your answers on paper and abide by them as you build your startup. Be the culture you want to create.

Need more help in defining and building a successful and sustaining company culture? Contact me at [email protected]       

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