A few years ago, I participated in a short course for entrepreneurs on pitching an idea. My job was to help these founders speak their pitch in a confident and leader-like fashion. However, it took the majority of the session to get these very technically savvy and driven founders to clarify their concept into words that the average customer or investor could understand.

Can you clearly explain your startup or business idea to someone not in your industry in about 30 seconds?   This means you have to boil down your concept to bare bones, no jargon or complex technical terms. This length of time is in step with the average person’s attention span.  This equates to about 4 medium length sentences spoken at a modest pace to allow for any listener to process.

Test your ability to convey your idea as intended.  Ask five people who know nothing of your idea to participate in this exercise. Write up a 30 second explanation of what your startup does and read it aloud to 5 people. Ask them to tell you back how they understand it. Compare their answers to what you think you said.

Need help condensing your message into one in which stakeholders can understand? Reach out to me at [email protected]

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