Follow Up Fears: Don’t Let Opportunities Slip

by | Jan 5, 2024 | Entrepreneurship, Uncategorized

As business owners, it’s a good idea to remember what it’s like to be a customer.  As customers we’ve all known the frustration waiting days and weeks for a return call. Our trust in the company or the person we were dealing with dips. Their delay makes us question their competency. We feel less important to them and let down when promises aren’t kept.  The longer we wait for a response, the more these feelings fester. Frustration turns into disgust, and we tell others all about it.

Why would you let your customers have that kind of experience?

A 2021 study cited in the book “Be a Unicorn” looked at a survey of >5.7 million leads to determine which ones were most likely to convert into a sale:  The ones in which the rep responded to in <5 minutes! Otherwise, the chances of converting them dipped by a factor of 8!

Here are some of the most common reasons founders do not follow up with customers:

  • Forgetfulness or disorganization (misplaced the documentation)
  • Conflict Avoidance
  • Rejection Sensitivity
  • Having to say “No”
  • Having to apologize
  • Admitting that you lack the resources to solve their problem

All of these are solvable reasons for not following up. Most are based on fear. If you take no action to manage these fears, then you have good reason to fear your bottom line.

Check out this article:  (16) Facing the Fear of Follow-Up | LinkedIn

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