When I ask clients to create a vision of their optimal self (i.e., when they won’t need coaching anymore), we discuss how they will manage a wide range of distractions. For the minor, chronic distractions, clients may declare “No technology in the bedroom. I’ll be using an old-fashioned alarm clock instead.” “I’ll clean up my office at the end of every day.” Good solutions for the minor distractions.

Then I ask, how will you deal with the major distractions; the ones that tug at your emotional stability and hijack your thinking brain?  The ones for which you have little control: pandemics, major shortages of all kinds, political insanity and threats of nuclear war?

All kinds of distraction share some degree of “comfort.” Or we justify a distraction as more “important” than what we should be doing. It’s more comfortable to watch TV instead of doing your taxes. It feels more important, in a weird way, to scroll footage of the war’s devastation than to do marketing research or see what your competition is up to.

I’m sure I sound cold-hearted to some readers, but folks, you know what you’re doing. Fretting or allowing yourself to be consumed by major distractions will exact a huge toll on you and your enterprise. Certainly, stay informed. Problem solve if these major distractions pose a threat to your business. But avoid falling into the comfort trap or assigning importance to events that diminish your priorities.

The devil is in the distractions! Learn how to curb distractions of all kinds. Contact me at  

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