How and Why to Think Backwards to Achieve a Long Term Goal

Thinking backwards, also known as “backward induction” is a problem-solving technique commonly used in game theory and decision analysis. It involves starting with the desired outcome and working backward to determine the optimal sequence of actions or decisions to achieve that outcome. As a COREageous entrepreneur, you may find how thinking backwards helps move planning forward! Here are some benefits of thinking backwards compared to traditional problem-solving methods:

Thinking backwards from the desired outcome:

  • begins with a clear understanding of the desired outcome or goal. What is your vision? Like a movie in your head, how does your goal play out when it is achieved?
  • encourages systematic planning by breaking down complex problems into smaller, more manageable steps. By focusing on the end result first, you can more effectively identify and walk back the steps needed to reach that goal. This approach helps you visualize the sequence of actions going backwards from the end to the start.
  • helps you identify the most rational or optimal decisions at each step of the problem-solving process. By considering the potential consequences of different choices and working backward from the desired outcome, you can make more informed decisions.
  • can lead to more efficient problem-solving by eliminating unnecessary steps or considerations. By focusing on the most critical aspects of a problem, individuals can save time and resources.
  • backward induction allows for flexibility in adapting to changing circumstances. You can adjust your plan as new information becomes available or as the situation evolves.

Here’s how it might look to achieve a specific business goal:

End Goal: Ensure the long-term success and growth of the startup.

Step 1: Assess the current market landscape, including customer needs, competitor offerings, and industry trends.

Step 2: Identify any signs that the current product or service offering is not meeting market demand or achieving the desired traction.

Step 3: Evaluate potential alternative directions or pivots for the company’s product or service, such as targeting a different customer segment, adjusting the pricing strategy, or introducing new features.

Step 4: Analyze the potential impact of each pivot option on the company’s resources, team, timeline, and overall vision.

Step 5: Determine the most viable pivot option based on the analysis and the potential to achieve the end goal of long-term success and growth.

Step 6: Develop a strategic plan and roadmap for implementing the chosen pivot, including timelines, resource allocation, and key milestones.

Step 7: Communicate the decision and plan to stakeholders, including employees, investors, and customers, to ensure alignment and support.

Step 8: Execute the pivot plan effectively, monitoring progress closely and making adjustments as needed to maximize success.

Overall, thinking backwards instead of making it up as you go along offers a systematic and strategic approach to problem-solving that can help you achieve your desired outcome more effectively and efficiently compared to traditional methods.

Enjoy more on this topic:

The Backward Law: How Thinking In Reverse Can Improve Your Life (theknowledge.io)

Winning by Thinking Backwards (colemaninsights.com)

In CoreCoaching we go from a vision of your venture and work it backwards, step by step. Interested in giving it a try? Contact me at Rebecca@MindfulCommunication.com. Visit MindfulCommunication.com

Be Up Front with Investors

When pitching your product to investors, know that they are looking for founders they can trust. They will be on the alert for any inconsistencies in your story.

Owning up to a mistake or exposing the truth of a setback can work in your favor.

I was asked to review a pitch presentation for an entrepreneur we’ll call “Jenny.”

About 5 years ago, Jenny invented a handy kitchen appliance with several features that could fit into a small drawer. It sold quite well, but after about two years sales stopped, and now she was eager to revive it and put it back on the market.

Her pitch was humorous, energetic and full of conviction. Her product was innovative, her projections were solid and her demo was slick.

During the Q&A section, I was curious as to why sales stopped after three successful years and what made her pick it up again?  She fidgeted and fumbled along with an answer that didn’t make sense about a vendor issue, unreliable partners etc. It sounded fishy. When I pressed her for more details as an investor might, the room became very quiet…

Jenny broke down and confessed that when her product was starting to take off, she developed a spending addiction that ended a relationship with her business partner. When Jenny’s problem was discovered, her partner quit and seized the remaining assets. Sales came to an abrupt halt. The gap in time, she explained, was due to two plus years of rehabilitation. She blamed the addiction on growing up poor and wanting, at long last, to have nice things.

I suggested that this question will undoubtedly come up in her future pitches. Being up front about the gap in time could make her pitch more compelling, especially if she dwells more on what she learned about herself and how it will make her a more responsible founder.

Moral of the story: Don’t lie to investors or potential buyers. Don’t hide or make up facts. You’ll be found out sooner or later.

Build a story that is inspiriting and truthful. Contact me at Rebecca@MindfulCommunication.com